About Our Founder

“Beauty is not about enhancing your features to be someone you’re not. Beauty is embracing your natural looks boldly, unashamed, and with confidence.”

Lisa Marie has been in the beauty industry for 40+ years and is a licensed Cosmetologist, specializing in Corrective Paramedical Makeup and Custom Skincare. Over 30 years ago Lisa Marie added Permanent Cosmetics to her repertoire of beauty services.

She currently has over 7000 documented Permanent Cosmetic Procedures under her belt!
With an extensive background in Color and its theories, Lisa Marie’s passion for Permanent Cosmetics stems from her many years as a Makeup Artist specializing in Paramedical and camouflage/ corrective makeup, working with numerous Plastic Surgeons and Dermatologists, helping to assist patients with extreme burns and or other facial trauma.
Lisa Marie views Permanent Cosmetics as an extension of that. A corrective application, not just an esthetic one. She will usually try to counsel a client out of a “trend” look and into more of an extension of their own features.

Lisa Marie feels being licensed in the Beauty Industry is an important part of her profession as a Permanent Cosmetic Artist. (It is not required by the State of California.) Because of her esthetic background, she has a thorough understanding of the science behind Permanent Cosmetics and how it relates to the skin and vice-versa. This has a huge impact on how well Permanent Cosmetics looks and wears under and above the skin’s surface.Lisa Marie has within the last few years developed a unique protocol for treating medically compromised facial and body tissue after seeing the needs of many breast cancer survivor clients. Lisa Marie herself, is a Stage 4 Cancer Survivor and feels because of her own journey she is able to empathize and relate to many of the emotional struggles that the devastating effects cancer may cause.

Love yourself. It is important to stay positive because beauty comes from the inside out.